Brand Introduction

Established in 1941, Jeep was originally conceived as an off-road all-wheel-drive vehicle, and has gone on to culturally epitomize the American spirit. Over the years, it has constantly changed its form, but its core values of “freedom, exploration, purity, and passion” have been deeply entrenched in people’s minds. Now, Jeep is not only a brand, but also the symbol of an elite lifestyle.

Jeep® wristwatch interprets this spirit of witnessing time perfectly. Jeep® upholds the core values of Jeep, and advocates the Jeep lifestyle. JEEP SPIRIT is a younger sub-line developed around the core spirit of JEEP® and reflects the emotional connection between Jeep® and the spirit of freedom. Jeep® is designed for the youth who share Jeep’s values, and offers them a wide range of fashion solutions. The company currently operates Jeep® wristwatches under a licensing agreement.

Brand News

During the 2018 Paris Fashion Week, the JEEP SPIRIT wristwatches took on the Street Hunter form to lure trendsetters, bloggers, and fashion celebrities who were sashaying in and out of the catwalks. The complex Gothic architecture, powerful fashion bloggers, and JEEP SPIRIT wristwatches created quite the explosive combination during the Paris Fashion Week.

On April 22, 2019, Jeep wristwatch made its debut on CCTV as the CCTV sports channel’s timing partner.

On January 1, 2020, Jeep Smart F02 became the first official smart watch certified for China Unicom’s eSIM.

Cooperation with Celebrities/Online Celebrities

Include Han Geng, Yang Shuo, Wang Junkai, Duan Yihong, Jin Dong, Xing Fei, Miss Universe China Ye Zijin.

Channel Layout

There are more than 200 offline channels in China, covering more than 100 cities. Leveraging FIYTA’s channel advantages, such as Brand Gallery, Harmony, and sales counters, Jeep quickly opened branches in national chain channels, such as Wanda, Intime, Aeon, Mall City, China Resources, and Rainbow, as well as high-quality regional channels, such as Shanghai Grand Gateway 66, Beijing Huayu Shopping Center, Hanzhou Baida, and Guangzhou Baida.

Jeep wants to further expand the overseas market and gain better recognition in the world. Currently, it has a presence in the United States, Dubai, Singapore, Malaysia, Indonesia, Vietnam, Laos, Thailand, etc., with more than 300 global omni-channel sales outlets.